The Best Website Builder in 2025

Short on time and want the answer right away? The best website builder for most people is Hostinger Website Builder (for extensive functionality and design options) or Webador (for complete beginners).

A website builder is a convenient way for small businesses and individuals to get a website online. Without needing a developer to do it.

But here's the challenge: there are countless website builders on the market. So how do you choose the best one for your needs?

In this article, I'll show you the best website builders available right now. I'll also let you know which sites and types of users they're most suitable for.

The 5 best website builders of 2025

Below you can read how this overview was created and who is behind this article:

Website builders have mushroomed in popularity over recent years. On one hand, this abundance of choice is fantastic. There's a suitable platform available for every website and every type of user. At the same time, the sheer number of options can be overwhelming.

Every website builder claims to be the simplest/most beautiful/best. So how do you choose?

I've been developing websites for years, both for myself and for others. I've also helped people of all ages and technical skill levels create websites using various platforms. Through this experience, I've gained a solid understanding of what works for different types of people.

I've thoroughly tested every website builder of any significance. I did this by creating a website with each one, carefully examining all the templates and features, and evaluating how quickly and effectively their customer service helped me.

To greatly simplify the choice, I've selected the top 5 for this overview – not the top 10 or more.

The 5 options in this overview offer something for everyone. One website builder is perfect for complete beginners while another is slightly more challenging but provides greater freedom in terms of design and functionality. One option is 100% tailored for online stores, while the others are more suitable for small business websites, blogs and portfolios.

It's not that the website builder listed in first place here is better than the other 4. There's no such thing as the best website builder: at most, there's the right website builder for you and your needs.

Therefore, read the reviews below carefully. And remember: all website builders in this overview offer a free plan or can be tried free for 14 days. I recommend taking advantage of this before committing.

WebsiteGecko is a blog focused on (online) entrepreneurs, founded by Joost Boer and Tom Berger. As entrepreneurs, we know how challenging it can be to choose the right software for a project. Whether it's something like a business email provider, planning software, or a platform for your website.

At WebsiteGecko, our goal is to make it incredibly easy for freelancers and small to medium-sized businesses to choose the best business tools. We thoroughly test all software discussed on our site and only recommend services that we use ourselves or would want to use.

If you're still not entirely sure which website builder is best for you after reading this article, leave a comment below or send us an email at info@start24.nl. We're happy to help you figure it out.

Hostinger Website Builder – Best value for money

  • Super easy to learn
  • 24/7 customer support
  • Great templates
  • Very attractively priced

Although Hostinger is primarily known for their WordPress hosting, they have also been offering their own website builder since 2022.

At first, I didn't expect much from the Hostinger Website Builder. However, after extensively testing the platform, I had to thoroughly adjust my expectations.

The Hostinger Website Builder is an extremely robust tool with probably – alongside Webador – the most forgiving learning curve of all website builders. Additionally, it offers dozens of stylish templates. This makes launching an attractive website incredibly easy.

c-gem.org.in

sparrowfliestatttoo.com

Additionally, Hostinger is significantly more attractively priced than the other website builders in this overview: you get access to a website builder for the price of budget web hosting.

In my opinion, the only thing missing is that the tool doesn't have an app store. This somewhat limits its functionality. However, for simple websites, this shouldn't be a problem.

Hostinger is a company that has heavily invested in AI in recent years. You can create an initial framework for your site using Hostinger's AI generator. Does it work flawlessly? No. But it's an excellent tool for people who want to get a decent site online as quickly as possible and feel overwhelmed by having to choose from over 150 templates.

Try the Hostinger Website Builder now or learn more about this website maker in our Hostinger Website Builder review.

Webador – Perfect for complete beginners

  • Super easy for beginners
  • Fast loading times
  • Website builder and ecommerce platform in one
  • Perfect for small businesses

Webador is a website builder originating from the Netherlands. The company was founded in 2010 and has since managed to attract more than 188,000 customers.

Webador scores significantly better than many big names, which is not surprising. Here's why I personally think Webador is such an excellent website builder:

  • The website editor is extremely easy to use. It's also very stable. You rarely encounter any strange glitches or bugs. This makes Webador perfect for beginners.
  • You never pay commission or transaction fees on sales made through your online store.
  • You'll receive a free domain name.

Webador is perfect for a simple website, blog, or online store. They offer numerous templates that you can use as a starting point for your website.

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Webador sample site

Pulcherorchidee.nl

Webador example site

The platform does lack some more advanced functionality, such as the ability to restore a backup yourself. However, fortunately, not much can go wrong with your site.

Webador does make daily backups of all sites and stores them on an external server. So if their servers fail, your site will be safe. However, you cannot request to restore a previous version for an individual website.

Despite this, Webador ultimately proves to be the best website builder for complete beginners. It's easy to use and allows you to create decent looking yet simple sites.

Try Webador for free now or learn more about this website builder in our Webador review.

Wix – The most extensive design and functionality options

  • Website builder with ecommerce options
  • Excellent website editor
  • 100+ free site templates to choose from
  • Add unlimited number of products

Wix is hands down one of the most popular website builders right now. The fact that they were able to hire Snoop Dogg to promote their platform speaks volumes about their success.

Wix allows you to create a website in two ways: through their AI engine or using their drag-and-drop tool. If you choose their AI engine, Wix will first ask you a few questions. In less than 10 minutes, you'll have a website up and running that you can then easily customize.

Wix offers great flexibility for a website builder – more than most other options in this article. You can expand your Wix site with numerous plugins and have many design possibilities at your disposal.

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Example Wix site

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Wix example site

Keep in mind that Wix doesn't offer the best customer service. Additionally, you'll be bound by some questionable rules. For instance, they don't allow you to sell alcohol through your online store. While you probably weren't planning to do this anyway, it's still frustrating when a platform imposes these kinds of restrictions on you.

Nevertheless, Wix is an excellent website builder and a good choice for most people who want to quickly and easily put together an attractive website.

Read our Wix review for more information, or try the tool for free right now.

Shopify – Best for online stores

  • Perfect for web shops of all sizes
  • Huge app store for extra functionality
  • Easy to use
  • Decent prices

Shopify is one of the most popular ecommerce platforms in the world. Unlike the other options in this overview, Shopify is purely focused on ecommerce. It has more than 1 million active users. To date, over $40 billion worth of products have been sold through the Shopify platform.

Shopify ecommerce homepage

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Shopify - Well...

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Bebemoss Shopify

As an ecommerce website builder, Shopify offers inventory management, unlimited product listings, comprehensive analytics, user-friendly marketing tools, and hundreds of design templates to choose from.

Additionally, you can integrate Shopify with WordPress.

Shopify is more expensive than most options covered in this article, but it also offers more advanced features. Choose Shopify when you have big ambitions for your online store.

Visit Shopify here or first read more about this platform in our Shopify review.

Squarespace – Beautifully designed site templates

  • Very attractive templates
  • Easy to use editor
  • Good for simple websites
  • Use code START10 for 10% discount

One thing's for certain: among all the website builders on the market, Squarespace has the most polished homepage. They provide a much more effective sales environment than the other options in this overview. The question now is whether their product is as good as their own website.

Squarespace homepage

Squarespace's website editor works great. You can create beautiful-looking sites with relative ease. It's suitable for simple business websites, personal blogs, or e-commerce shops.

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Example Squarespace site

Gretelny.com

Squarespace site example

Squarespace falls short in the customer service department.

Their platform isn't really tailored for most European online stores because you can't integrate local European payment solutions.

These drawbacks won't be an issue for many people. For example, if you just want to launch a simple blog, Squarespace can be an excellent option for that.

Visit Squarespace here or read more in our Squarespace review.

Compare website builders

WixWebadorHostingerShopifySquarespace
WebsiteWix.comWebador.comHostinger.comWebnode.comSquarespace.com
Starting from$5.50/month€7.50 per month$2.99/month$3/month$12 per month
Free PackageYesYesNoYesNo
Customer Service24/7 live chat, email, phone (English only)Email (and phone support in case of outages)24/7 live chat, email, phone (English)Email support on working days24/7 live chat, email (English)
Ease of Use8/1010/109/109/108/10
Features8/106/107/107/107/10
Designs9/106/109/109/109/10

To choose the best website builder for your project, make sure you have a clear understanding of where your priorities lie.

Are you willing to sacrifice a bit of user-friendliness for more features? Or are you looking for the absolute easiest way to create a website?

How about your budget?

How important is customer service to you? Website support is one of those things you don't really think about. Until you need it.

What types of websites can you create with a website builder?

Website builders are primarily suitable for simple websites. These include websites for freelancers (such as coaches or photographers), small businesses, small online shops, restaurants, and organizations. You can also use a website builder to create a blog.

Choose a template you like, then add your own text and images. You can use a drag-and-drop tool to move elements (such as text blocks or images) around on your page. With just a few clicks, you can also easily remove and add elements.

Using a website builder is not much more complicated than using a program like PowerPoint.

A website builder is less suitable for more complex websites or websites where you want a lot of design freedom. You're somewhat constrained within a rigid framework, and if you want to venture off the beaten path, you'll quickly encounter the limitations of a website builder.

Benefits of a website builder

  • It's affordable. Having a website professionally developed often costs at least €1,000. On top of that, you'll typically face maintenance costs of hundreds of euros per year. In contrast, with a website builder, you usually pay just under ten euros per month.
  • You don't need any technical knowledge. Anyone can get started with a website builder.
  • It's the fastest way to get a website online. With a website builder, you can have a beautiful site up and running in less than thirty minutes.

Self-hosted WordPress: an alternative to website builders

If you're willing to invest a bit more time and effort into your website, then self-hosted WordPress is by far the best option. By self-hosted WordPress, I mean WordPress.org (not to be confused with WordPress.com), an open-source software platform that now powers more than 40% of the entire web.

If you're using WordPress, you'll need to set up hosting and register a domain name yourself. This might sound more complicated than it actually is: nowadays, you can arrange both your hosting and domain name in under 10 minutes (with the same provider).

Once you've set up your web hosting, you can install WordPress on it with just one click.

When I put together my first WordPress site years ago, it took me about 6 hours. Now I have the technical knowledge of a shrimp: I can't code and I'm completely lost without user-friendly software.

What I'm trying to say is: if I can put together a WordPress site without any technical knowledge, then you can definitely do it too.

These days, there are also WordPress providers like Hostinger that offer their own website builders.

Hostinger website builder.

Benefits of self-hosted WordPress

  • Extremely versatile functionality. There are thousands of WordPress themes available and just as many plugins. This means you can create virtually any type of website you can imagine with WordPress. This also translates into significantly more design possibilities and creative options.
  • You own your website completely. With a website builder, your site is in the hands of a third party. WordPress is open-source and therefore not owned by any company. This means you can easily switch hosting providers whenever you want.
  • Flexibility. When you choose a website builder, you're essentially locked into that platform. It's difficult or impossible to migrate your site to another platform. With WordPress, however, you have the freedom to switch to a different theme or hosting provider whenever you want.
  • Even cheaper than a website builder. You can host a WordPress site for just a few euros per month with a hosting provider like Cloud86, the best hosting provider in Europe. WordPress itself is completely free, and the best WordPress themes often have free versions that offer plenty of flexibility and options.

Keep this in mind: there are far more people who sooner or later switch from a website builder to WordPress than the other way around.

If you prefer using WordPress.org instead of a website builder, we have these guides to help you:

Conclusion

From all website builders, Hostinger or Webador are the best choice for most people.

Webador is easy to use, allowing you to build excellent websites with readily accessible customer support. This makes it an outstanding option for beginner webmasters. They also offer a free plan, provide a free domain, and their paid plans are very reasonably priced.

Hostinger has a slightly steeper learning curve (though the difference is minimal) but in return, you get much more freedom in terms of functionality and design.

My advice? Set aside half a day and try both of them. That way, you'll easily discover which tool best suits your website project.

  • Super easy to learn
  • 24/7 customer support
  • Great templates
  • Very attractively priced